Commercial growth and value creation advisors to multi-site and asset-heavy consumer businesses.
Commercial growth and value creation advisors to multi-site and asset-heavy consumer businesses.
Our Story
We are brought in by private equity owners and corporate boards when commercial performance is falling short of potential, or when value creation needs to accelerate ahead of a fundraise, refinancing or transaction. Working at operating-board level, we deliver short-cycle commercial growth programmes that drive sustainable revenue growth and lift operating profit. We believe commercial performance only holds when customer experience, commercial delivery, team culture and engagement improve in parallel.
Expertise
Our expertise is across the full customer lifecycle — acquisition through to retention and repeat revenue — in asset-heavy businesses with fixed, perishable inventory. The work in these businesses is balancing volume and yield: every empty cabin, room or unit is revenue that cannot be recovered, and every pricing decision trades volume against yield. We have run that balance from the operating board, with P&L ownership of the end-to-end customer journey, across UK, international and emerging markets. Industry experience spans travel, leisure, hospitality and property, particularly cruise.
Approach
Our approach is operational: we work from inside the business at operating-board level, doing the work rather than recommending it. Every engagement starts with a diagnostic and a point of view formed openly with the leadership team, which we then act on. Outcomes are measured in EBITDA, yield, customer satisfaction, conversion and retention, with visible commercial change typically inside ninety days and material EBITDA impact within twelve to eighteen months.
Executive track record across market-leading consumer brands — in permanent and interim roles.
Executive track record across market-leading consumer brands — in permanent and interim roles.
Services
Six ways to engage, depending on what the situation needs.
-
A full-time executive role at operating-board level for a defined period, typically Interim CEO or Interim CCO, for six to eighteen months. Used to lead a commercial turnaround, run a business through a transition or separation, or step up performance ahead of a fundraise, refinancing or transaction. Handover to a permanent successor is part of the work.
-
Leading a commercial initiative end-to-end — for instance a new market entry, a sales operating model rebuild, a revenue management overhaul, or a brand reposition. Typically six to twelve months, scoped to the outcome rather than a calendar. Used when the work is bigger than a project but does not require a full C-suite seat.
-
Pre-investment commercial assessment for the sponsor's deal team, delivered to the deal timetable. We stress-test the commercial thesis, size the upside, and identify the operational levers and risks that determine whether the investment works.
-
Building or refining the commercial value creation plan in the first hundred days after a deal closes. Translates the investment thesis into commercial workstreams with named owners, KPIs and milestones. Used by sponsors who want operating-level rigour applied to the VCP.
-
Ongoing commercial leadership for a portfolio company through the hold period. Typically a fractional engagement at operating-board level, working alongside the CEO and management team to drive commercial performance, with sponsor visibility throughout.
-
Preparing the commercial story and performance trajectory ahead of a sale or refinancing. Includes commercial vendor due diligence support, management presentation development, and the moves that close the gap to target valuation.